Verify4lookalikes (VLAS) is a B2B service provided
to Domain Name Owners and used by Netizens. It is meant to be the
first line defense for the domain name owner to exhibit lack of bad faith.
VLAS is intended to provide Netizens visiting a site
a means to
check for existence of any other site that may have a name Conflict
with the member site, "at the Click of the Mouse".
Netizens visiting member sites will be presented a "Prompt". If they
click on the prompt, they will be presented with a list of "Look Alike
Sites" containing all those sites whose owners may have a conflict with
the member's domain name. It is then the responsibility of the Netizen
to continue surfing the member site or go to any other site from the look
The service eliminates the possibility of the Netizen being "Confused"
with the name. With the availability of this service, there is no way a
Netizen may confuse marutionline.com as a site from Maruti Udyog
or investsmart.com as same as investmart.com
If the Netizen is clear which site he is visiting and the
look and feel of the site is not a replica of another site, there is no reason
for any disputes based on "Confusing Similarity
of Domain Names".
The Service will (When fully functional), also include sites which
may have a conflict by virtue of
a) Similarity of Domain Names to registered Trade Marks
b) Similarity of Key word Meta tags to registered Trade marks
c) Similarity to Keywords used in Search Engine advertisements
to registered trademarks.etc
When fully developed, the service will also provide online "Mediation" facility
for resolving the disputes so that VLAS becomes a "One Stop Dispute Resolution
Center for all Domain Name Disputes".
Domain Name owners who are interested in joining
the community of VLAS can peruse further details here.